Keyword Analysis
You will already have an idea of the target market of your business and what keyword phrases
you'd expect potential clients to search for in the search engines. Through our
sophisticated analysis tools we can research these
keyword terms
and ensure that you are targeting the most popular search terms that relate to your business.
Search Engine Optimisation (SEO)
Your website needs to be constructed in a certain way so that it is friendly to all of the
search engine spiders that crawl your website. It will need to be
optimised to incorporate
your specific keyword phrases for each page in order to ensure that the
search engines
read as many pages on your website as possible and regard them as important enough to
give a decent organic ranking.
SEO Copywriting
The content or copy on your website represents your business to the world so needs to be well
written, grammatically correct and spelling-mistake free. We take the copy that you give us
and
copywrite it in order to improve it in search engine terms, and include as many of the
keyword phrases that you have chosen for your target market whilst still maintaining a
readable website.
SEO Link Popularity Building
It is important that your website has links into it as the search engines use these links to
determine your website's 'popularity'. The links into the website need to be chosen correctly to
maximise the relevance of those links in the eyes of the search engines. We can research
websites that would provide good links into your website and approach them on your behalf to
request a link. We also provide in-house
link building packages.
Pay-Per-Click Advertising
Sometimes, it is not possible to get to the top of the search engine rankings quickly enough or you may
be offering a product that is outside your usual target market. In these cases, it may be
useful to run a
pay-per-click advertising campaign. Pay-per-click campaigns are the
links that you see in the Sponsored Links section of Google. You do not pay for these
advertisements on a normal rate-by-ad basis but you pay an amount each time somebody
actually clicks on your advertisement to get to your website. It is important that your
pay-per-click campaigns are managed properly in order to stop you from over-paying for
your ad and to ensure that your advertisement is listed as high as possible as long as possible.
We can setup and manage your pay-per-click campaigns for you to make sure they maximise
their effectiveness.